Wednesday, September 28, 2011

Centro de Innovación en Panadería


Foto: Alicorp

Innovalatino 2011 señaló a Alicorp como una de las compañías peruanas más exitosas en innovación de producto, especialmente señalando su trabajo en el Centro de Innovación en Panadería:

In January of 2010, Alicorp created a Bakery and Gastronomy Innovation Centre, whose main objective is to develop and create new products with the help of customers. In the process, the center also seeks to track changes in the consumption habits of Peruvians. Currently, the company is working on a project whereby it transfers know-how to Peruvian bakers. Peru’s artisan bakers compete internationally, presenting their best-baked goods in international contests such as "Pan's World Cup - France 2012", which managed to qualify Peru as the country with "The Best Bread in the World." The involvement of the bakers in the contest is sponsored by Alicorp and the Peruvian Association of Employers of Baking and Pastry, which seeks to enhance the value and quality of various breads in the country.

Compañía: Alicorp
Innovación en: producto
Link: http://www.innovalatino.org/peru.html
http://www.saladeprensaalicorp.com.pe/index.php?option=com_content&view=article&id=99:alicorp-crea-primer-centro-de-innovacion-para-impulsar-la-panificacion-en-el-peru&catid=1:notas-de-prnsa&Itemid=2

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