Gaseosas emergentes

Foto: Ajegroup

Innovalatino 2011 señaló a Ajegroup, junto con Alicorp, como una de las mejores empresas peruanas en innovación de producto. Además, como señalan en el texto que copiamos abajo, también han innovado en su proceso de distribución:

In only 20 years Ajegroup has challenged the power of global players such as Coca-Cola and Pepsico Inc. throughout Latin America by offering similar beverages at lower prices than those world leaders. The firm credits its success in part to its ability to create a distribution system that works in the specific conditions of emerging markets. Recognizing that street vendors are an important way to reach clients, Ajegroup has developed a distribution network that ensures their products reach them. This type of business process innovation has enabled Ajegroup to continue entering new and compete in other emerging markets. (http://www.innovalatino.org/peru.html)

Compañía: Ajegroup
Innovación en: producto, proceso
Link: http://www.ajegroup.com/